ERNIE BALL ANNOUNCES 2013 PLAY CROSSROADS CONTEST

Ernie Ball Searches For The Next Best Undiscovered Guitarist For A Chance To Perform At Madison Square Garden
January 7, 2013 – Los Angeles, CA – Ernie Ball is proud to announce the 2013 Play Crossroads contest, where the legendary string company will be partnering up with Guitar Center, Guitar World, UltimateGuitar.com and ReverbNation.com in a global search to give the next best undiscovered guitarist a chance to perform live on stage at Eric Clapton’s Crossroads Guitar Festival 2013 at Madison Square Garden on April 12th-13th.
Crossroads Guitar Festival 2013, presented by Chase, draws thousands of fans from around the world to witness live performances from legendary guitar players.  Past festivals have included memorable sets by Clapton, BB King, Buddy Guy, Jeff Beck, John Mayer, Sheryl Crow, Steve Winwood, Vince Gill, ZZ Top and many more.
“Ernie Ball is thrilled to offer this incredible opportunity to undiscovered guitarists,” says Brian Ball of Ernie Ball Inc..  “Partnering with Eric and his fantastic foundation is something we greatly look forward to.  We’re excited to find the next great guitar legend, and look forward to helping the winner grow and establish their career.  Hopefully this opportunity acts as a massive springboard for the winning artist!”
Beginning today, unsigned musicians are invited to enter the Play Crossroads contest for free at www.playcrossroads.com by completing a short informational profile and uploading one MP3. Entrants are encouraged to use ReverbNation’s promotional toolkit provided on each band/artist profile, to promote their entry all over the web and drive traffic to their profile.
The winning artist will earn the opportunity to perform live on the Madison Square Garden Stage (the world’s most famous arena) at Crossroads Guitar Festival 2013, presented by Chase, in front of thousands of fans.
Prize pack for the winning artist also includes:
  • Performance Slot at the Crossroads Guitar Festival 2013 at the world renowned Madison Square Garden.
  • Ernie Ball String Package and Endorsement
  • Ernie Ball Music Man Guitar Endorsement
  • Guitar World Magazine Feature
Additionally, Ernie Ball has partnered up with The Crossroads At Antigua Foundation to release a limited edition Eric Clapton Crossroads Collection Guitar Straps, available exclusively at Guitar Center, with a portion of the proceeds benefiting the charity.  Inspired by the iconic design style of European automobile manufacturers, Ernie Ball’s Crossroads Collection Straps feature premium Italian leather and hand-stitched threading for maximum appeal. Putting a primary on performance and comfort, these straps also feature a thin layer of padding and and an ultra-rich suede back.  These limited edition straps are a must have for any Clapton aficionado, or any guitar player seeking a high-quality strap that’s built to last.
For More Information:
http://www.playcrossroads.com/
http://www.ernieball.com/
https://www.facebook.com/ernieballinc
https://twitter.com/ernieball
http://crossroadsguitarfestival.com/
https://www.facebook.com/CrossroadsGuitarFest

About Ernie Ball

In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. In addition to hand crafting high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 110 countries worldwide. The family-run company maintains its founder’s dedication to preserving the musician’s playing experience and delivering superior sound quality through the development of new products, such as the revolutionary Element Shield Packaging which hermetically seals guitar strings keeping each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the Golden Pick promotion featuring Slash and Eric Clapton, and the world’s largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to play on multiple tours and win tons of prizes. Visit them online at www.ernieball.com.
About Guitar Center
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 230 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company’s Website at www.guitarcenter.com.
About Guitar World
Guitar World is the world’s leading guitar magazine. Professionals and beginners alike turn to Guitar World for top coverage of their favorite artists, from rock titans like Led Zeppelin’s Jimmy Page and Metallica’s Kirk Hammett to contemporary stars like the Foo Fighters’ Dave Grohl. For over 30 years, Guitar World magazine has offered broad-ranging interviews that cover technique, instruments and lifestyles as well as Guitar World’s famously accurate transcriptions of the greatest songs in rock, metal, blues, punk and more. Not only is it the category leader in retail outlets like Wal-Mart, Guitar World is now available digitally on iTunes, Amazon and the Nook. Guitarworld.com is the home of all the latest and greatest guitar news, lessons, tablature, behind the scenes and videos. Guitar World’s “Lick of the Day” is one of the top downloaded apps on the iTunes store and was most recently voted “App of the Week.” Find out more at http://www.GuitarWorld.com.
About Ultimate-Guitar.com
Ultimate-Guitar.Com is the fastest growing guitar community on the net — it’s the only guitar website that has gear and cd reviews, music news, guest columns, guitar and bass lessons and tabs in one place! And don’t forget about the coolest guitar community of guitarists on the planet!
About ReverbNation.com
ReverbNation provides over 2.67 million music industry professionals — artists, managers, labels, venues, festivals/events — with powerful, easy-to-use technology to promote and prosper online. Our wide array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow musicians and industry professionals to reach their goals in an increasingly complex music world. We operate worldwide with customers on every continent. In fact, over 20 million visitors come to reverbnation.com every month.

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